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Anderson Melo — founder and SEO & content strategist at Pro Work Home Surface

Founder · SEO & Content Strategist

Anderson Melo.

Founder · Pro Work Home Surface

Anderson Melo founded and operates Pro Work Home Surface. He is not an installer — he is an SEO and content strategist who has spent eleven years learning how homeowners actually choose what to buy and who to hire, and he built this national home-surface knowledge base around that. Every spec is sourced and checked against published technical standards before it runs.

  • 11+ Yrs in SEO
  • 4 Countries
  • 4,000+ Trained
  • Since 2014
  • 11+Years in SEO & Content
  • 8Articles Written for This Site
  • 8Home Surfaces Documented
  • 2014First Home-Industry Project

Background

Eleven years reading how people choose a surface — from the demand side.

Anderson Melo has spent more than a decade on one question: when a homeowner needs a floor, a countertop, or a finished surface, what actually drives the decision of what to buy and who to hire? He answers it for a living — as an SEO and content strategist — and that question is why Pro Work Home Surface exists in the shape it does.

His connection to this industry is not borrowed. Anderson's very first SEO project, back in 2014, was for a building-materials store, and he has worked the home and construction sector ever since — running search and content across the United States, Brazil, Spain, and Portugal. As Head of SEO at Go Everest Marketing and through his own consultancy, Anderson Melo SEO, his specialty is local search, programmatic search, and entity-first content — the machinery that connects a homeowner typing “quartz vs. granite” to an answer they can trust. His training has reached more than 4,000 professionals.

A decade inside that machinery means he understands the buyer better than most: which spec actually decides a purchase, why one material gets chosen and another gets returned, and how cost, durability, and trust move a homeowner from browsing to deciding. That is the founder's lane — he built Pro Work Home Surface as an entity-first, fact-checked knowledge base engineered to answer real homeowner questions about every surface in the home, and to be cited accurately by search engines and AI assistants alike.

What he does not do is fabricate or install. He sets the editorial standard, structures every guide around the homeowner's decision, and ties every figure — Janka hardness, PEI grade, AC rating, water absorption, service life — to the published source it comes from. Installation itself is carried out by the vetted local crews the site matches homeowners with, nationwide.

SEO & Content Strategist Since 2014
Over a decade specializing in Local SEO, programmatic SEO, and entity-first content — starting with a building-materials store, the industry this site serves.
Head of SEO, Go Everest Marketing
Leads search and content projects across the United States, Brazil, Spain, and Portugal; also runs the independent consultancy Anderson Melo SEO.
Trained 4,000+ Professionals
Holds advanced SEO master's training (Webpositer Academy and BIG SEO, Spain) plus Semrush, HubSpot, and Conquer certifications.

How a Guide Is Built

Strategy first, then spec-checked against the source.

Every guide carrying Anderson's name moves through the same path. He owns the homeowner's decision and the sourcing; no figure ships unless it traces to a published technical standard or manufacturer data sheet.

  1. The homeowner's questionAnderson starts where a buyer starts — the real question behind the search, drawn from eleven years generating demand for this exact sector.
  2. Research and structureHe researches and structures the guide: material comparisons, cost factors, and use-case fit — built entity-first so it is findable and citable, not padded.
  3. Primary-source sourcingEvery spec is tied to a primary source — the Janka scale, ANSI/TCNA and ISO 10545 tile classes, the NWFA, ASTM, and manufacturer technical data — with figures published, not paraphrased.
  4. No invented numbersWhere an honest answer is “it depends,” the guide shows the factors and a calculator instead of a fabricated average. We never present a made-up price or stat as fact.
  5. Independent, then connectedThe recommendation is brand-neutral — the right material first — then the site matches the homeowner to a vetted installer with a written quote, nationwide.

Sourced and spec-checked, not guessed

Every technical figure on this site — hardness, wear grade, water absorption, service life — is checked against the published standard or manufacturer data it cites before the guide runs. Read more about the method on our standards page.

What He Covers

The homeowner's side of the project.

Anderson writes the part most surface content skips — the decision itself: how a homeowner compares materials, reads the specs that matter, and picks what fits the room and the budget.

Choosing a Material

How homeowners actually weigh hardwood vs. vinyl or quartz vs. granite — the specs, the trade-offs, and the room that decides it.

What Drives the Cost

Why two quotes for the same surface differ — material grade, labor, area, and prep — and how to budget honestly with a calculator instead of a fabricated average.

Specs, Not Sales Copy

Janka, PEI, AC, Mohs, water absorption — the published figures that decide what lasts, gathered in the Data Center.

Programmatic & Local SEO

Eleven years in local and programmatic search reading how homeowners search — the questions they type before they ever pick a material.

Generative Engine Optimization

Content engineered to be cited accurately by AI Overviews, ChatGPT, Perplexity, and Gemini — not just ranked in classic search.

Hiring Across Markets

Patterns that hold from the United States to Brazil, Spain, and Portugal — what makes a homeowner trust and book a project anywhere.

Connect

Find Anderson elsewhere.

Anderson Melo publishes on search, content, and the home-surface market across his own site and social channels. These are his verified, official profiles.

The Library

Articles written by Anderson.

8 home-surface articles Anderson has written for this site, grouped by surface — recent first. Each is written from the homeowner's side and spec-checked against published sources before it runs.

Planning (2)

Maintenance (1)

Cost & Value (1)

Design (3)

Sustainability (1)

Weighing a home-surface decision?

The guides help you choose. For your actual room, material, and budget, Pro Work Home Surface matches you with a vetted local installer and a written quote — free, nationwide.

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